Facebook Usage In India Grows As Orkut Misses A Trick

| July 3rd, 2009 | By: Piyush Goyal | Category: Science/Tech

Did Google owned Orkut miss a trick in India, by not partnering with more Indian companies? Inside Facebook reports, basing their findings from Facebook’s advertiser tools, that the social network saw a significant increase in the number of active users to almost 3.2 million over the last 60 days.

Inside Facebook has reported a similar trend for Brazil, another country where Orkut is the dominant social network. We’ve noticed a significant increase in activity from Facebook in India over the last few months, which co-incides with the increase in the audience growth depicted in the chart. Key among them is the amount of airtime that it has received as a part of an advertisement for Aircels “Pocket Internet” service. Aircel has focused on value added services like Mobile Internet for its launches in Delhi and Mumbai, and both Facebook and Yahoo Onesearch have received TV airtime as a consequence of this. One of the famous ZooZoo’s commercials from Vodafone in India also promoted Facebook.

Apart from this, Facebook has actively partnered with Indian companies -particularly mobile operators – and inked deals with Internet companies around key events like the Oscars and the Indian Parliamentary Elections:

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